A proven effective marketing material for a coffee shop is the coffee shop flyer. Although it may cost some money, it could make a considerable return on your investment. Flyers are less expensive than other advertising media and they offer more benefits as well.

 Making flyers require minimal effort and less money. All you need is a simple word processing program and some colored paper which according to The Small Business Brief is a better alternative than white paper. You can maximize the piece of paper by advertising a seasonal event or by putting coupons to entice more customers. Distribution is not a problem because you can put them on car windshields, schools or business lobbies or anywhere your target customers pass by.

The best part about flyers is that people can keep it for future reference if it interests them. You should analyze your target area before proceeding to distribute to make the most of your coffee shop flyers.