People with authority sites often spend too much time on big keywords and too little on smaller niche keywords – which is ashame, because there is a ton of targeted money traffic that can be found from this low hanging fruit. Now, I’m not necessarily talking about the long tail of search, although that’s a part of it.

I’m also talking about keywords that may not have a direct and obvious commercial intent, but that can be parlayed into site monetization. Using a tool like Micro Niche Finder can turn up a lot of interesting opportunities for an authority site that may be missed by a larger more cumbersome keyword tool.

So dig out those niche research tools and build out more niche keywords for even the largest of your sites.